Privacy policy

Privacy Policy

This Privacy Policy describes how vanermelscherer.com (“Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

We refer to any information that can uniquely identify an individual as “Personal Information.”

Device Information

  • Examples collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

  • Source of collection: collected automatically using cookies, log files, web beacons, tags, or pixels.

  • Disclosure: shared with our processor Shopify and trusted service providers.

Order Information

  • Examples collected: name, billing address, shipping address, payment information (including credit card numbers, PayPal, Afterpay), email address, and phone number.

  • Purpose of collection: to provide products or services to you, process payments, arrange shipping, send invoices and confirmations, communicate with you, screen for fraud or risk, and (if opted in) send product updates or offers.

  • Source of collection: collected from you.

  • Disclosure: shared with Shopify and trusted service providers, including warehousing and order fulfillment partners, web hosting, analytics, payment processors, fraud prevention, and customer service.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us at the details below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us deliver our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more here: Shopify Privacy Policy.

  • We may share information to comply with laws, respond to lawful requests, or protect our rights.

Behavioural Advertising

We use your Personal Information to provide targeted marketing we believe may be relevant to you.

  • We use Google Analytics to help us understand customer use of the Site. Learn more here: Google Privacy. You may opt out here: Google Opt-Out.

  • We share information about purchases and interactions with trusted advertising partners.

For more information about targeted advertising, see: Network Advertising Initiative.

You can opt out of targeted advertising here:

Using Personal Information

We use your Personal Information to:

  • Offer products for sale

  • Process payments

  • Ship and fulfill orders

  • Provide customer service

  • Keep you updated on new products, services, and offers

Lawful Basis (GDPR)

If you are a resident of the EEA, we process your information under these lawful bases:

  • Your consent

  • The performance of our contract with you

  • Compliance with legal obligations

  • Protection of vital interests

  • For our legitimate interests, provided these do not override your fundamental rights

Retention

When you place an order, we retain your Personal Information unless and until you request erasure. See the “Your Rights” section below.

Your Rights

GDPR (EEA Residents)

You have the right to access, update, correct, or erase the Personal Information we hold about you, and to request data portability. To exercise these rights, contact us at hello@vanermelscherer.com.

Your Personal Information may be processed in Ireland and transferred outside of Europe (including to Canada and the US) in compliance with GDPR. More information: Shopify GDPR.

CCPA (California Residents)

You have the right to know what Personal Information we hold, to request correction or erasure, and to opt out of its sale. To exercise these rights or appoint an agent, contact us at hello@vanermelscherer.com.

Cookies

A cookie is a small piece of data downloaded to your device when you visit our Site. We use cookies for functionality, analytics, advertising, and social media integration.

  • Some cookies are session-based and expire when you close your browser.

  • Others are persistent and may remain for up to 2 years.

You can manage cookies via your browser settings. Blocking cookies may impact site functionality.

For details, visit: All About Cookies.

Do Not Track

We do not alter our data practices in response to “Do Not Track” signals due to inconsistent industry standards.

Changes

We may update this Privacy Policy to reflect changes in practices, operational requirements, or legal obligations. Updates will be posted on this page.

Contact

For more information about our privacy practices, questions, or complaints, contact us at:

Email: hello@vanermelscherer.com

Last updated: [Insert Date]

If you are not satisfied with our response, you may lodge a complaint with your local data protection authority.